Brief

Improve user journeys of key personas

Increase traffic

Increase conversions

Update design

Process:

UX review & workshop
– Apply personas and user stories to map out current vs ideal   user journeys
– Identify pain points eg. improve global vs local interactions

IA review & workshop
– card sort by user role
– review site map with user relevant content groupings

Design workshop
– competitor review
– stakeholder paper prototypes

Prototype, test, iterate
– Axure prototypes

Design templates
– responsive, modular HTML prototypes

Insights & results

Improve user journey with role filtered content and by surfacing relevant content

Fully utilise the episerver CMS to radically simplify site structure

Increase traffic & conversions with relevant content leading to sign up for restricted content