Brief
Improve user journeys of key personas
Increase traffic
Increase conversions
Update design
Process:
UX review & workshop
– Apply personas and user stories to map out current vs ideal user journeys
– Identify pain points eg. improve global vs local interactions
IA review & workshop
– card sort by user role
– review site map with user relevant content groupings
Design workshop
– competitor review
– stakeholder paper prototypes
Prototype, test, iterate
– Axure prototypes
Design templates
– responsive, modular HTML prototypes
Insights & results
Improve user journey with role filtered content and by surfacing relevant content
Fully utilise the episerver CMS to radically simplify site structure
Increase traffic & conversions with relevant content leading to sign up for restricted content
Whatcha think?